Cosmetics Industry
Customer Story
Problem Statement
We were asked to provide with a sales approach which will bring new customers to an upcoming product range which was an extension an existing product range.
They wanted to run a pilot over a certain set of customers located in particular regions.
Solutions Provided
We came up with a strategy where we pushed down a channels partner program. The program was a bit different than normal ones where a channel partner just distributes our product.
We made recognition as our key value in this approach. Every partner achieving a certain status were presented with a special gift along with monetary compensation for same and invited to special events where they were recognized.
To make it more better we floated advertisements where we shown that how any person can benefit better with our new product range with our earlier products in sync.
New product range offers where provided in which discounts was not applicable on new product range but was provided as complementary discount when bought with supportive product ranges.
